About

re: Skin Ethos is not just another skincare brand.

When re: Skin Ethos was officially established in December 2020, the ambition was to make a real change. Through this brand, I wanted to encourage a shift in how skincare is perceived among customers who are searching for efficient, organic and nourishing products.

I first became aware about the relaxed regulations in the American cosmetics industry in 2011, that is why re: Skin Ethos brand is aligned with EU Cosmetics Regulation. This raised important questions about the cosmetic products we use on our skin on a daily basis, and convinced me, that better solutions were both viable, and worthwhile to explore. My goal is to offer products with plant-based ingredients, that are environmentally friendly and sustainable. This means using highly potent, organic and raw materials.

I have invested several years in education, research and product development, to make sure that I can offer products that align with my vision. With a background in sports science, health, nutrition, the cosmetics industry, as well years of being a professional athlete, I found it crucial to incorporate this knowledge into re: Skin Ethos. Through insightful customer feedback, re: Skin Ethos is determined to drive the change around quality, education and health in skincare. My ambition is to show consumers that it is possible to create high-quality, effective skincare products, that are gentle on both your skin and the environment.

Through re: Skin Ethos I want to contribute to a healthier understanding of skincare - so that you can focus on being the best version of yourself, and be confident in your own skin.

Let your inner light shine. Kristina Alavanja

re: Skin Ethos Founder