re: Skin Ethos Founder


re: Skin Ethos is not just another skincare brand.

When re: Skin Ethos was officially established in December 2020, the ambition was to make a real change. Through this brand, I wanted to encourage a shift in how skincare is perceived among customers who are searching for efficient, organic and nourishing products.

I first became aware about the relaxed regulations in the American cosmetics industry in 2011, that is why re: Skin Ethos brand is aligned with EU Cosmetics Regulation. This raised important questions about the cosmetic products we use on our skin on a daily basis, and convinced me, that better solutions were both viable, and worthwhile to explore. My goal is to offer products with plant-based ingredients, that are environmentally friendly and sustainable. This means using highly potent, organic and raw materials.

I have invested several years in education, research and product development, to make sure that I can offer products that align with my vision. With a background in sports science, health, nutrition, the cosmetics industry, as well years of being a professional athlete, I found it crucial to incorporate this knowledge into re: Skin Ethos. Through insightful customer feedback, re: Skin Ethos is determined to drive the change around quality, education and health in skincare. My ambition is to show consumers that it is possible to create high-quality, effective skincare products, that are gentle on both your skin and the environment.


Through re: Skin Ethos I want to contribute to a healthier understanding of skincare - so that you can focus on being the best version of yourself, and be confident in your own skin.


Let your inner light shine.                                                                                                                            Kristina Alavanja

re: Philosophy


To redefine beauty as a reflection of inner courage, and youth as something that forever illuminates us from within.


To raise the bar in skincare by setting new standards for integrity, craftsmanship, and sustainability.


To harness exceptional quality of natural ingredients and empower consumers to be their most exceptionally natural selves.


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